Optimized Content ... Optimized Results
With ClikTru, increased on-line traffic results naturally from well-optimized content. Our top-to-bottom process starts with thorough keyword research and culminates with a site designed and programmed to appeal to prospects and search engines alike.
Astute Planning ... Thorough Keyword Research
We call it The Process of Illumination. Our research begins with your site objectives. In a word, what are you marketing? Software? Awnings? Cosmetics? In keyword marketing, however, single words will never single you out.
Most people type phrases -- not single words -- into search engine query boxes. In fact, 28.91 percent of your prospects use 2-word phrases, 27.85 percent use 3-word phrases and 17.11 percent use 4-word phrases.
Our mission: uncover keyphrases your competitors haven’t found yet. (These phrases will also pay off very well if you decide to do Internet advertising.)
How do we find your ideal keyphrases? ClikTru’s Internet marketing intelligence team uses sophisticated research tools to identify the exact keyword phrases people are currently typing. We uncover phrases that (1) reflect your marketing goals, (2) are aggressively searched on, and (3) can generate increased traffic to your website – and away from those of your competitors.
With these keyword phrases in hand, we can then optimize your website so that more prospects will easily find and visit your site.
Traffic-building Keyword Phrase Placement
Every webpage requires unique, relevant webpage copy and its own set of metatags. (To see tags, atop your browser click on View, then Source.)
Where keyword phrases are placed is as important as using them at all. Here’s where they belong…
Metatags
- Title tag Of particular important to search engines, this tag appears in the blue bar atop every webpage and should capture a page’s main subject. Title tags created by ClikTru include a page’s primary keyword phrase.
- Keyword tag This tag lists a page’s primary and secondary keywords. Because so many sites have crammed every possible term into a keyword tag, search engines pay minimal if any attention to them. Our strategy is to keep these tags short.
- Description tag These tags appear with website listings in a search engine’s results pages. Some engines display the tag as written; others write their own.
Webpages
With a search engine’s insatiable thirst for content, you'll need a minimum of 10 webpages optimized, each with 250 or more words.
- Headings and subheadings We make them keyword-rich without overdoing it with bold-faced or italicized type.
- Body copy We never forget that your first reader is your prospect. The text must resonate with humans, interlaced with keyword phrases to influence search engines as well. Keyword phrases belong in the first and last paragraphs of every page.
- Alt-image text Every image gets a keyword-enriched alt attribute tag – those little yellow rectangles you may have noticed accompanying images. Search engines can’t read images, which is why alt-image tags take on added keyword marketing importance.
- Links on the page The words used in live links tell the search engine what the page at hand and the “linked-to page” are about. For more on links -- the most critical aspect of SEO -- click here.
Design and Programming Optimization
Effective optimization calls for good design and programming as well as keyword-rich text.
Search engines and humans agree: a good site demonstrates ease of reading, navigating and searching. Design/layout consistency and fast download are equally important.
ClikTru is prepared to design and code your website, or work with your own SEO-savvy resource. If the designer and programmer you choose are not up to speed on search engine optimization, we'll help get them there.
Rank-boosting Link Development System
ClikTru Popularity Enhancement Options