ClikTru Campaign Results
The first goal of Internet advertising is to drive prospects to your website. This is measured by Click-thru Rates: how many times an ad is shown vs. how often it is clicked on. Higher Click-thru Rates equal greater results potential.
Here are snapshots of campaigns we took over for two clients -- one that markets educational summer programs and one in commercial real estate -- which crystallize our ability to achieve substantially higher Click-thru Rates. As you’ll see, our results are fairly dramatic.
Company A
Industry: Educational Programs
Market: International
| Before ClikTru |
|
After ClikTru |
|
| Campaign |
CTR |
Campaign |
CTR |
| Berkeley SAT - Asians in CA |
2.70% |
College Admissions Optimized |
3.43% |
| CAP |
0.19% |
Language Immersion Optimized |
4.84% |
| chinese countries |
0.18% |
Study Abroad Optimized |
1.20% |
| ct, ma, nj, ny - SAT & CAA |
0.16% |
US Pre-College Optimized |
7.20% |
| India |
0.27% |
Totals and Overall Averages: |
3.36% |
| Japan |
0.34% |
A 3,373% increase in Click-thru Rate! |
| Korea |
0.13% |
|
|
| Language Immersion Optimized |
0.00% |
|
|
| non 6 states |
0.11% |
|
|
| Pathways |
>0.10% |
|
|
| PreCollege_UCB_UMass_Cambridge |
0.16% |
|
|
| Study Abroad – USA |
0.11% |
|
|
| Study Abroad Optimized |
0.00% |
|
|
| Target: 6 states |
0.11% |
|
|
| Target: California |
0.11% |
|
|
| Target: Massachusetts |
0.15% |
|
|
| Target: world |
0.19% |
|
|
| Tri-State |
0.02% |
|
|
| US Pre-College Optimized |
0.00% |
|
|
| Totals and Overall Averages: |
0.09% |
|
|
Company R
Industry: Commercial Real Estate
Market: Regional
| Before ClikTru |
|
After ClikTru |
|
| Campaign |
CTR |
Campaign |
CTR |
| Campaign #1 |
0.10% |
West NY Metro |
13.55% |
| Fairfield CT NY Metro |
3.30% |
Westchester - 50 mi Radius |
12.31% |
| Fairfield CT NY Metro |
0.00% |
White Plains Global |
13.38% |
| Fairfield Natl |
1.40% |
Totals and Overall Averages: |
13.34% |
| Fairfield Natl |
0.00% |
A 3,335% increase in Click-thru Rate! |
| Generic Terms Cities |
6.60% |
|
|
| Generic Terms CT Region |
3.10% |
|
|
| Generic Terms West NY Metro |
3.70% |
|
|
| West NY Metro |
1.40% |
|
|
| West NY Metro |
4.30% |
|
|
| Westchester Natl |
2.50% |
|
|
| Westchester Natl |
5.00% |
|
|
| White Plains Global |
0.00% |
|
|
| White Plains Global |
0.00% |
|
|
| Totals and Overall Averages: |
0.40% |
|
|